Media Network

Connect your brand to consumers in auniquely sustainable way.

Reborn's RVM screens put your message in front of climate-conscious shoppers at the exact moment they're taking action for the planet.

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Reborn RVM with digital advertising screen

What we do

The Reborn media network

Our eye-catching 55" screens are built into every Reborn RVM. They sit at the entrance of the UK's busiest retailers, turning the everyday act of recycling into premium advertising real estate. It's a powerful new channel for digital out-of-home - in the physical world.

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Climate-conscious consumers

Reborn's unique inventory gives brands a one-to-one connection with sustainability-minded shoppers at the very moment they're engaged in recycling.

With an average screen engagement of over five minutes, brands have the time to build a meaningful relationship with this important and growing audience.

Reborn RVM engaging a climate-conscious shopper

Sustainability drives sales

Young, affluent and committed to doing right by the planet, climate-conscious consumers choose to buy from brands that share their values.

"Ask consumers if sustainability is driving their purchasing and the answer is yes - 56% say they've changed their shopping habits due to concerns about the environment, up from 52% in 2023."
VLM Future Shopper Report, 2024

Reborn user population

  • Affluent
  • Younger
  • Brand loyal
  • Value convenience
  • Shop more frequently
46% of consumers expect brands to take the lead on creating sustainable change.
82% of consumers want brands to practice sustainability.
91% of consumers believe recycling plastic is beneficial to the environment.

Align with sustainability

When brands advertise on the Reborn network, they become sustainability champions. Every campaign is tied to real-world impact, visible recycling and the circular economy - putting your brand in front of an audience that values purpose as much as product.

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Hands holding a sustainable Earth globe

CO2 saved

↑ 21% compared to last week

W1W2W3W4W5

17,847 containers recycled

↑ 12% this week

MTWTFSS

Container type

Material mix

Impact metrics

Real-time performance and impact metrics are available for every Reborn RVM in the network. Track CO2 saved, containers recycled and material mix - and share the story with your audience.

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Power in placement

Our 55" screens sit at the entrance of the UK's top retailers. They give brands impact where it matters most - right before customers start shopping.

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Reborn RVM at a retail entrance at night

Reborn user population

  • Affluent
  • Younger
  • Brand loyal
  • Value convenience
  • Shop more frequently
63%

of consumers like to shop with brands and retailers that have a purpose beyond simply selling products and services. (VLM, 2024)

Power in audience

Reach a valuable audience in a sustainable space, where climate-conscious consumers are engaged in the act of recycling.

Reborn connects brands to consumers who care about sustainability.

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Power in network

Reborn is expanding fast. With retail partnerships across the UK, we're building a national network of digital screens in prime urban locations.

New RVMs go live every month - and every one adds fresh, high-attention inventory for your campaigns.

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Reborn RVM network across the UK
70%

of consumers decide what to buy at or near the point of sale. (INSEAD, 2017)

92%

of millennials are extremely likely to purchase products after seeing in-person ads. (Quotient Technology, 2021)

84%

Digital OOH ad recall (84%) outpaces both desktop (48%) and mobile (57%) ad recall. (Solomon Partners, 2024)

The power in DOOH

Reborn is digital advertising in the physical world. Our digital-out-of-home screens are eye-catching, brand-safe and unblockable. That's why they work.

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Your inventory, your way

One network. Two ways to advertise.

Run campaigns through Reborn's programmatic platform, or plug your existing advertising provider directly into the network. Either way, the Reborn RVM fleet becomes powerful new advertising inventory - fully measurable, fully flexible.

Programmatic platform

Run campaigns directly through Reborn's built-in programmatic advertising platform. Target by location, time and audience, with real-time reporting and flexible budgets.

Bring your own provider

Already working with an ad partner? Plug your existing advertising provider straight into the network and treat the Reborn RVM fleet as fresh, measurable inventory.

Reborn ad specs

Digital

Media type

1080 x 1920 px

Screen dimension (WxH)

920 x 1760 px

Safe area (WxH)

9:16

Aspect ratio

:08 or :15

Ad duration

21-55" (diagonally)

Screen size

Reborn RVM with 55 inch advertising screen

4K (72 ppi)

Resolution

RGB

Colour mode

Not supported

Audio

JPEG, PNG, MP4

File type

H.264

Encoding

15 MB

Max file size

Ready to reach a climate-conscious audience?

Talk to our team about advertising on the Reborn network.